Marketing and Branding
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Author, Critically-Acclaimed Documentary Host/Producer, Keynote Speaker on Empowerment
Jay Acunzo is waging war on conventional thinking. As a digital media strategist at Google, he was responsible for pushing marketing executives and practitioners into the digital age more rapidly, in ways that benefited both companies and careers. He held multiple leadership positions at high-growth tech startups, including Head of Content at HubSpot, and served as Vice President of Brand and Community at the venture capital firm NextView. On the side, Jay created the award-winning podcast, Unthinkable, and co-founded Boston Content, the northeast’s largest community of content creators and marketers.
Courses at Harvard Business School have cited Jay’s work, as well as writers at the New York Times, the Washington Post, FastCompany, Forbes, and more. He has been called a “creative savant” by Salesforce, and named to the city of Boston’s “50 on Fire” list.
Today, Jay is the founder of Unthinkable Media, which works with fast-growing start-ups and challenger brands to create entertaining B2B shows. In a world where “storyteller” has become a buzzword, Jay actually understands how to tell great stories — stories that entertain, surprise, teach, and above all, push people beyond conventional thinking so they can do their best work. His book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, inspires others to do precisely that.
Bestselling Author and Speaker on Sales, Marketing and Strategic Business Growth
Business leaders call on Ian Altman to accelerate revenue growth with integrity. Organizations around the world have relied on Altman’s guidance and inspiration to double their business growth with an integrity-based approach from his new best-selling book, Same Side Selling. He is considered an expert on how to stand out from the competition in sales, marketing, and business development. If you Google search “business trends” his annual trends article likely comes up at the top of the results.
Altman draws on decades of experience as a former CEO of technology businesses that he founded, sold, and ultimately grew to over $1 billion in value. This business success backed by years of research that Altman conducted to understand how customers make decisions, makes him a leading authority to help people become more successful in business. Through his energetic, humorous, and interactive talks, Altman engages audiences of sales professionals, subject matter experts, and executives alike from beginning to end with proven methods to help modernize their business, marketing and sales approach to align with today’s customers.
Altman is a best-selling author and his latest book, Same Side Selling, has been named “one of two intriguing books you should read on B2B consultative selling,” according to business luminary, Seth Godin. You can read Altman’s columns on Inc. and Forbes.com. Altman also records a popular weekly podcast called, “Grow My Revenue Business Cast,” which is available on iTunes or wherever you get your favorite podcast.
Hall of Fame Keynote Speaker and Best-selling Author on Customer Experience, Customer Service, Business Growth, and Marketing, and Event Emcee & Host
Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.
His second book, Youtility: Why Smart Marketing is about Help not Hype, was #3 on the New York Times business best-seller list, and a runaway #1 Amazon best-seller. Jay speaks numerous times per year world-wide, often with lessons about how business people can use today’s shifts in technology and consumer expectation to make their companies more useful.
Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.
Jay is a renowned business strategist, and a popular emcee and event host. A fixture in social media, he draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. Jay is also an active venture capitalist, and is an investor or advisor to more than a dozen early stage technology and social media companies.
Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
Jay is a New York Times best-selling author of six books, including Hug Your Haters, and NOW Revolution. His latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, is the definitive, practical guide on how to use bold operational differentiators to create customer conversations. (And when customers talk…new customers follow.)
Client service and marketing expert, author of the BusinessWeek bestseller Selling the Invisible
Harry Beckwith is an internationally acclaimed speaker who has worked with 23 Fortune 200 companies and is the marketing and branding consultant to the world’s premier brand consultancy. He has appeared on CNN, given keynote addresses to Microsoft, Disney, and ABC, and authored the international business bestseller, Selling the Invisible, which was named one of the top ten business and management books of all time. His subsequent Business Week bestsellers on customer service, The Invisible Touch and What Clients Love, brought his total sales worldwide to over 700,000 copies in 23 languages. Other bestselling books by Harry Beckwith are You, Inc. and Unthinking.
Harry Beckwith is the founder and director of Beckwith Partners. Beckwith Partners advises financial and professional service clients on positioning, branding, consumer retention, communication strategies, and technology. The firm’s work has been featured in Newsweek, The Wall Street Journal, BusinessWeek, Inc., Advertising Age and AdWeek, and has won The American Marketing Association’s highest honor, the Effie.
Drawing on 25 years experience with service industry organizations and extensive work with many Fortune 500 companies, Harry shares anecdotes and new approaches that help organizations reach new heights. Using unique examples, Harry clearly isolates the four keys to growing a service business in presentations that are sincere, engaging, witty, moving, and in the end, enormously inspiring.
Author of Win-Win Negotiations in the Financial Industry, offers sales motivation and relationship marketing.
Jasmin Bergeron is the professor of Marketing at the University of Quebec in Montreal. He started his career as a financial advisor, and has presented in over 1000 conferences, seminars and courses in more than twelve countries. Jasmin Bergeron obtained his Ph.D. in Business Administration, majoring in Marketing from Concordia University and completed his Master in Business Administration (MBA), majoring in Marketing, at the University of Quebec in Montreal. Both his MBA and Ph.D. theses were conducted in the financial industry.
He authored or co-authored five books, twenty-five scientific researches, twenty case studies, and more than 100 newspaper articles on bank marketing, sales motivation, relationship marketing, and professional selling techniques. Some of his books include Win-win Selling in the Financial Industry, Selling and Counseling in the Insurance Industry, and Prospecting Strategies for Financial Advisers.
Expert on Marketing, Branding, Trends & Disruption, Innovation, Storytelling
Rohit Bhargava is an innovation and marketing expert, skilled facilitator, and keynote speaker. After a successful 15-year career as a brand and marketing strategist at two of the largest agencies in the world (Ogilvy and Leo Burnett) – Rohit became an entrepreneur and has since started three companies.
He is the Wall Street Journal best-selling author of six books on topics as wide ranging as the future of business and building a brand with personality – and has delivered sold out keynote presentations and workshops to business leaders in 32 countries. His hallmark book Non Obvious is updated annually with 15 new trend predictions, has been read and shared by more than 1 million readers – and is translated in ten languages. His new updated version slated for release on 07-January-2020 is Non Obvious Megatrends: How to See What Others Miss, Predict Trends and Win the Future. Rohit has been invited to share his insights at some of the most forward-looking organizations in the world including Intel, NASA, Disney, JP Morgan Chase, LinkedIn, Microsoft, American Express, BP, the World Bank, Coca-Cola and hundreds of others.
Outside of his consulting work, Rohit also teaches his popular signature course on storytelling and marketing at Georgetown University in Washington DC – and has been invited to deliver guest lectures at many other prestigious schools including Stanford and Wharton. For the past 14 years Rohit has also been writing his personal “Influential Marketing Blog” which has been featured in global media and named One of The top 25 Marketing Blogs in the World by AdAge Magazine. He is regularly interviewed and featured as an expert commentator in global media including Harvard Business Review, The Guardian, and NPR. Rohit also writes a monthly column for GQ magazine in Brazil on technology and trends.
Thanks to his many years of sharing insights, Rohit has been recognized alongside visionary business leaders like Sir Richard Branson and Tom Peters as a “Top 100 Thought Leader In Trustworthy Business Behaviour” and was named by global recruiting firm Korn Ferry as one of the “Most Influential South Asians in Media and Entertainment.”
On a personal level, Rohit is married and lives with his wife and two young boys in the Washington DC area. He is a lifelong fan of anything having to do with the Olympics (he’s been to five so far!), actively avoids anything having to do with cauliflower (yuck!) – and believes the most entertaining and impactful job he will ever have is being a great dad and teaching his sons to be kind when no one expects it, curious about the things others take for granted, and confident enough to change the world.
Author and Keynote Speaker on Marketing, Change & Innovation
René C.W. Boender is a renowned and inspiring speaker – capturing his audience right from the start. He began his career in marketing and advertising in his early twenties. The U.S.-based agency McCann discovered his talent – and immediately threw him into the deep end of the international advertising market. He was responsible for their largest accounts: Black & Decker, Coca-Cola, CNN, L’Oréal, H&M, and Levi’s. In the late-80’s, people called him the “Rainmaker on Madison Avenue” – the Best New Business Driver in Advertising.
In the early 90’s, René Boender started his own successful agency: BBCW. After ten more years in business he then started to give talks at international conferences – and worked as a guest lecturer – and continues to be involved in innumerable high profile projects.
From 2012 to 2014, René Boender was named the Best Foreign Speaker in the USA with his keynote “The Chance to Change is now.” As the author of the best-selling Great to Cool – René Boender shares his knowledge, his experiences and vision. He focuses on increasing business happiness – and believes that everything hinges on the power of communication. Furthermore, he is an expert on Gen Z and published a best-selling book on this target group, which made it to number one on the Top 100 Management Books list – twice! Again a big success, René Boender’s third book, Cool is Hot, also rose to number one!
René is an innovator with professional vision and energetic communication skills – that enable him to give exciting talks and connect with his audience. René Boender speaks on various topics. He looks at the way one deals with difficulties – and helps you to start with yourself and take the reins. His keynotes are about pushing boundaries and the courage to change.
Expert and Keynote Speaker on Social Media Marketing, Web & Mobile Technologies & Business Communication
Chris Brogan is CEO of Owner Media Group, communicating simple plans and projects for business success. He is also a highly sought after professional speaker and the New York Times best-selling author of eight books and counting – including his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions.
Chris has spoken for or consulted with the biggest brands you know – including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine – and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris – because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014 – plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.
Most importantly, Chris provides education and tools to help you make your life and your business thrive – by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops – Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.
Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids – and love to explore many challenging and exciting hobbies and pastimes.
Expert in the fields of communication, compliance, and negotiation. Author of acclaimed book Influence: Science & Practice.
Dr. Robert Cialdini has spent his entire career researching the science of influence
earning him an international reputation as an expert in the fields of
teamwork, persuasion and negotiation.
His books, including Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages.
His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, published by Simon & Schuster, quickly became a Wall Street Journal and a New York Times Bestseller.
Because of the world-wide recognition of Dr. Cialdini’s cutting-edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is President and CEO of Influence at Work, focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, Mutual of Omaha, RE/MAX, AstraZeneca, Kimberly-Clark Corporation, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
Media coverage of Dr. Cialdini and his research include: Dateline NBC, CNBC, CNN, ABC, PBS, the Washington Post, On Wall Street, Forbes Magazine, Business Week, the Chicago Tribune, the Los Angeles Times, USA Today, The New York Times, Harvard Business Review and Fortune Magazine.
Joey Coleman is called upon for assistance when organizations like Whirlpool, NASA, Deloitte, the World Bank, and Zappos need to boost their customers’ experience.
For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. His First 100 Days® methodology helps fuel the successful customer experiences his clients deliver around the world.
In his Wall Street Journal #2 best-selling book, Never Lose a Customer Again, he shares strategies and tactics for turning that one-time sale into a lifelong customer. As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention-grabbing customer experiences.
With a background in developing outreach materials, packaging, events, promotions, and brand identities, Joey works with businesses and individuals seeking to provide their clients with a memorable experience. Joey’s greatest talents include formulating creative strategies that build buzz and loyalty around products and services. He works with companies ranging from small VC-funded start-ups, to large Fortune 500s, with hundreds of mid-size businesses in between.
Joey is the Chief Experience Composer at Design Symphony, who before founding the company developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can’t talk about publicly.
Joey received a Bachelor of Arts in Government and International Relations from the University of Notre Dame (Dean’s List Honors) and a Juris Doctor from The George Washington University Law School (Dean’s Fellow). He has served on the Board of Directors for numerous privately-held companies and non-profits. For almost a decade he sang first tenor with the GRAMMY-nominated Washington Men’s Camerata.
His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.
Expert consultant on leadership, management and business acceleration.
Dan Coughlin is a leading authority on managing for long-term business success. He teaches The Any Person Mindset, a practical management approach for improving individual, group, and organizational performance in a sustainable way. It is based on his core belief that any person can make a significant difference in an organization, but no one is born with the traits necessary to make a significant difference. These are learned thinking traits.
His client list includes McDonald’s, Toyota, Marriott, BJC HealthCare, Coca-Cola, GE, Anheuser-Busch InBev, Shell Oil, RE/MAX, Subway, Abbott, Prudential, Boeing, Cisco Systems, American Cancer Society, and the St. Louis Cardinals. Since 1998 he has worked with more than 200 organizations.
As a management consultant, keynote speaker, executive coach, and seminar leader, he works with executives and managers to improve their impact as business leaders. His focus is on helping these individuals in the areas of leadership, innovation, and branding in order to generate better sustainable, profitable growth for their organizations.
Dan has invested over 3,000 hours on-site as a management consultant observing and advising executives and managers in a wide variety of business functions and in more than fifty industries. As an Executive Coach, he has provided more than 2,500 coaching sessions for presidents, vice-presidents, and senior directors in Fortune 500 companies, major privately-owned firms, and small businesses. As a keynote speaker and seminar leader, he has made more than 500 presentations to corporate audiences. He does in-depth research on every audience before customizing his presentation to meet their needs.
Quoted in USA Today, Investor’s Business Daily, The Journal of the American Management Association, and dozens of other publications, Dan Coughlin’s articles have been published in more than 100 trade association publications. He is the author of the book, The Management 500: A High-Octane Formula for Business Success.
Best-selling Author, Inspirational Speaker and Global Marketing Influencer
Andrew Davis is recognized as one of the industry’s “Jaw-Dropping Marketing Speakers” – and is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their sales and businesses, harness innovation, inspiration and performance, transform their cities – and leave their legacy.
Andrew is also best-selling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York – and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal – and on NBC and the BBC. He has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Scott Deming is a highly accomplished senior executive with more than 30 years of success within franchising, food & beverage, automotive, healthcare, retail, pharmaceuticals, financial and professional services, technology sectors and more. He leverages extensive brand development and strategic planning experience to improve an organization’s standing – while implementing innovative solutions to support growth. Scott has proven his ability to build and motivate teams while developing unparalleled customer experience, innovation and leadership initiatives with his internationally acclaimed keynote presentations, training sessions and consulting arrangements.
Scott works with companies spanning any industry with current clients including Kansas Hospital Association, Canadian Association of Fairs & Exhibitions, Hershey Foods, Pfizer, Delta Airlines, Verizon Wireless, General Motors, Farm Credit Bank, AT&T and PriceWaterhouseCoopers.
Scott works closely with clients to identify core requirements – and develops solutions with an emphasis on culture transformation, employee motivation and engagement, and corporate goal attainment – drawing on 30+ years of corporate experience. Key indicators of his success are represented by his training and workshop sessions that have been considered so impactful, that The Vision Council issued CXO Certification to all attendees; his consultancy input to a national manufacturer recognized in supporting the company’s achievement of record sales figures; and assisting a Verizon Wireless subsidiary franchisee with customer service improvements which resulted in an 80% increase in sales.
From 1986 to 2003, Scott managed his own advertising company, establishing Deming Advertising and building a client portfolio prior to a company merger in 1991. By 1993, Scott had negotiated a buyout and returned his company to standalone status, re-branding the business as Ryan Communications Inc. He worked with B2B and B2C companies to formulate advertising solutions and grew the business to 70 employees and $30 million in annual revenue.
Speaker on Generational Marketing Trends, Co-founder and Senior VP of Age Wave
For more than 30 years, Maddy Dychtwald has been deeply involved in exploring all aspects of the age wave and how it’s transforming the marketplace, the workplace, our world, and our lives. Along the way, she has become an internationally acclaimed author, speaker, Wall Street Journal blogger, and thought leader on longevity, aging, the new retirement, and the ascent of women.
A successful entrepreneur, Maddy co-founded Age Wave, the world’s leader in understanding and addressing the far-reaching impacts of our aging population. The Age Wave team has worked with more than half of the Fortune 500 in industries ranging from healthcare and medical technology to financial services and consumer marketing.
With women at the forefront of the longevity revolution, Maddy has dug deep into their specific longevity-related wants, needs, and challenges. She has led numerous acclaimed studies on women and money, including the landmark Women, Money and Power sponsored by Allianz and, most recently, Women and Financial Wellness: Beyond the Bottom Line for Bank of America Merrill Lynch. In addition, she has been involved in more than 25 thought leadership research studies worldwide on aging, longevity, retirement, health, family, caregiving, housing, and leisure, which have cumulatively garnered more than twelve billion media impressions.
She is the author of three books, Cycles: How We Will Live, Work, and Buy (voted Book of the Year by the National Community Colleges Association), Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better, and the children’s/young readers’ book Gideon’s Dream: A Tale of New Beginnings. Currently she is writing a new book that combines her professional and personal passions: Ageless Aging: 50 Simple Hacks to Reboot Your Life.
As a member of The Wall Street Journal’s Expert Panel on Retirement, Maddy’s posts on leadership, wealth management, and financial planning have topped the most-read lists for their categories in 2017 and 2018. Her insights and research have also been featured in prominent media outlets, including Bloomberg Businessweek, Forbes, Newsweek, Time, Fox Business News, CNBC, and NPR.
Having watched both her mother and mother-in-law battle dementia, Maddy is committed to eradicating this horrific disease. She is a co-founder of the non-profit Women Against Alzheimer’s and serves as a board member of the non-profit BrightFocus Foundation, which funds cutting-edge research to cure diseases of the brain and eye. She is also a founding member of the XPRIZE Alzheimer’s Brain Trust, which is working to globally crowdsource innovative solutions to end Alzheimer’s.
Top networking speaker, marketing consultant and corporate trainer.
Donna Fisher is a marketing consultant, author and expert on people and how people can best communicate and connect with one another to create opportunities. Her programs are ideal for people who want to increase their business by mastering their people skills and building strong alliances with others.
Donna is the president of both Donna Fisher Presents, a provider of keynotes and trainings for corporate meetings, conferences and conventions, and HiHat Inc., a manufacturing and retail business for drums and percussion instruments. Over 12 years ago she established Donna Fisher Presents in order to fulfill her lifelong desire to teach and inspire people to be all they can be. With her two businesses she combines her love of music and motivation.
Her four books, Power Networking, People Power, Power NetWeaving and Professional Networking for Dummies have been recommended by Time Magazine and used as reference books in corporations and universities.
Donna has trained top and middle management, sales and marketing staffs and support personnel for clients such as Hewlett Packard, JPMorgan Chase, Boeing and Mutual of Omaha.
Peter Fisk is inspirational, provocative and practical. He helps you to see the world of business and brands, marketing and innovation in new ways. He was recently described by Business Strategy Journal as “one of the best new business thinkers“, and also featured in the Thinkers 50 Guru Radar.
Best-selling author, his first book Marketing Genius explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others, most recently Creative Genius defining what it takes to be Leonardo da Vinci in the 21st Century. He has also written books on leadership and strategy, customers and experiences, and sustainable innovation.
His new book Gamechangers – Are You Ready to Change the World? is now out, based on extensive research into the 100 companies who are shaking up markets, and making sense of how they innovate and win. It explores the challenges of new markets, changing customers, brand building, digital media, new business models, inspiring leadership and positive impact.
From nuclear physics Peter moved to managing brands like Concorde at British Airways, and through American Express and Microsoft got to know what works in the real world. As CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what’s best and next.
He now leads the GeniusWorks, an international accelerated innovation firm, working with clients including Aeroflot and Coca Cola, Nestle and Red Bull, Tata and Virgin, Visa and Vodafone. He combines keynote speaking with strategic consulting, facilitated venturing and executive development.
Author of Reinvent Yourself,expert on creativity, sales and marketing. Motivational speaker for sales audiences.
Jonathan Gabay is author of Reinvent Yourself and an international creativity and marketing expert. He is renowned for his creative thinking, copywriting, motivational and advertising skills, and is a contributor to media outlets such as the CBC on marketing, the Internet, handling change, commercialism and psychology. As a keynote speaker he regularly addresses audiences throughout the world.
Jonathan is one of the world’s most dynamic independent advisors and practitioners on creativity, viral marketing, copywriting, direct response marketing and integrated business dynamics. Endorsed by the world’s biggest marketing training institute, the Chartered Institute of Marketing (CIM), Gabay is the author of major internationally published books.
Recent Worldwide Clients Include TetraPak Ukraine, Shell, Vipnet, GJ Sheppard BI Worldwide, and many others.
Author of The New York Times bestsellers The Sales Bible and The Little Red Book of Selling, Jeffrey offers expert advice on understanding your customers and increasing your sales
Jeffrey Gitomer is a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world renowned. He is known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. Jeffrey gives audiences information they can take out in the street one minute after the seminar is over and turn it into money.
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Most of his books have been number one best sellers on Amazon.com and have appeared on major best-seller lists more than 500 times and have sold millions of copies worldwide.
Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and virtual training programs on selling, YES! Attitude, trust, customer loyalty, and personal development. His customers include Coca-Cola, US Foodservice, Caterpillar, BMW, Verizon, MacGregor Golf, Hilton, General Motors, Enterprise Rent-A-Car, AmeriPride, NCR, IBM, Comcast Cable, Time Warner, Liberty Mutual, Principal Financial, Wells Fargo Bank, BlueCross BlueShield, Carlsberg, Mutual of Omaha, AC Neilsen, Northwestern Mutual, Church Mutual Insurance, MetLife, Sports Authority, GlaxoSmithKline, The New York Post, and hundreds of others.
Jeffrey’s syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week. His WOW website, Gitomer.com, gets thousands of hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from customers.
Jill Griffin is an independent public board director, internationally-published, Harvard “Working Knowledge” author, and noted corporate advisor on customer loyalty.
Her customer loyalty video courses are featured on the training site, Lynda.com, which LinkedIn acquired in 2015 for $1.5 billion.
Jill holds her Bachelor of Science (Magna Cum Laude) and MBA degrees from the University of South Carolina Moore School of Business and is the recipient of the 2005 Distinguished Alumna Award and is a member of the Moore School’s Board of Trustees.
She served as chairwoman of VisitAustin.org for eight years helping attract conventions and visitors to the “Live Music Capital of the World.” In this capacity, Jill lead the marketing and sales division of the City of Austin.
Launching her loyalty consulting firm in 1988, Jill saw early the trend toward customer and employee loyalty. Her first book, Customer Loyalty (1995, 1997, 2002), has been published in eight languages. Two awarding-winning books followed: Customer Winback (co-authored) and Taming the Search-and-Switch Customer.
Jill’s fourth book, released in 2016, is Earn Your Seat on a Corporate Board: 7 Steps That Build Your Career, Elevate Your Leadership and Expand Your Influence. Followed by Women Make Great Leaders: Real-World Lessons to Accelerate Your Climb (May 2017), and her most recent Follow These Leaders: Wisdom and Mentorship from the Voices of Success (Feb 2019).
Kindra Hall is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Kindra is one of the most sought-after keynote speakers trusted by global brands to deliver presentations and trainings that inspire teams and individuals to better communicate the value of their company, their products – and their individuality through strategic storytelling.
Kindra is a former Director of Marketing and VP of Sales. She is a contributing editor to SUCCESS Magazine – and was guest faculty at the Harvard Medical School. Her book, Stories that Stick: How Storytelling can Captivate Customers, Influence Audiences and Transform Your Business debuted at #2 on the Wall Street Journal Best-seller List and Forbes said it “may be the most valuable business book you read.” Kindra’s message spans all industries – and her clients include Facebook, Hilton Hotels, Tyson Foods, Target and Berkshire Hathaway amongst many others.
What began as a storytelling assignment in 5th grade, grew into a passion for not only telling stories, but a mastery for teaching others the methods and science of storytelling so they can better tell their own.
She was a National Champion storyteller (yes, they have those), a former member of the Board of Directors of the National Storytelling Network – and has her master’s degree in communications where she conducted original research studying the role of storytelling in defining and revealing organizational culture.
Regardless of the industry, Kindra has become a conference favourite for her clients. The blend of inspiration and education in her keynotes mean that audiences leave feeling excited – and equipped to finally put their stories to work in a tangible way.
Kindra lives in Manhattan with her husband, young son and daughter. When she is not traveling around the world speaking – Kindra can usually be found at spin class or in Central Park with her family.
Primetime TV & Podcast Host, Keynote Speaker, Best-Selling Author and Global Business Celebrity
Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host The HERO Factor Podcast on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. His creativity and extraordinary entrepreneurial skills have enabled him to lead ventures blending his leadership perspectives, insights into the C-Suite and business strategy, mass marketing prowess and affinity for social media. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking and public appearances, Jeffrey energizes his role driving and delivering change.
Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of numerous best-selling business books including: The Hero Factor; How Great Leaders Transform Organizations and Create Winning Cultures, Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet and The Mirror Test. Hayzlett is one of the most compelling figures in business today and is in five business hall of fames including Speaker Hall of Fame, Sales and Marketing Executives, Business Marketing Hall of Fame, Direct Marketing Hall of Fame, and the Industry Award of Distinction from the National Association of Quick Printers.
As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and c-suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.
Bruce Himelstein is the Ritz-Carlton executive who transformed customer service for one of the world’s most recognizable luxury brands, as featured prominently in the New York Times bestseller, The New Gold Standard.
Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Bruce was featured on The Wharton School of the University of Pennsylvania’s Sirius radio channel discussing his experiences in marketing lifestyle brands.
An inductee into “The American Marketing Association” Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. He is credited with leading some of the travel and hospitality industry’s most prestigious domestic and global brands during a 30+ year illustrious career setting the global standards in hospitality, marketing, and C-level executive management.
Successful at every level of his career, Bruce Himelstein now helps growing and established businesses achieve new levels of success as a marketing, hospitality industry, and luxury brand consultant, as well as a business facilitator.
Branding and innovation expert, author of Radical Careering, one of advertising’s most celebrated thinkers.
Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. Growing up with the last name Hogshead would give anyone an unconventional point of view. After graduating from Duke University and starting in advertising, Sally was named
the most successful junior copywriter of all time. At age 27 she opened her first agency, and went on to conquer the worlds of branding and marketing.
Over the past decade, Sally’s research has uncovered surprising trends. In today’s distracted world, people have a 9-second attention span. With only 9
seconds to communicate value, we must use our advantages to immediately break through. Sally teaches how to break through the distraction and competition by creating moments of intense focus.
When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely to remember and value you.
In her research, Sally has measured over 100,000 people to identify a scientific approach to personal branding.
A few findings in Sally’s research:
- Your personality uses identifiable patterns of persuasion
- When you fascinate customers, they’re more likely to trust and respect you
- Fascinating brands can charge up to 4x more than commodity brands
- Companies that fascinate employees have higher productivity
- Women will spend more to be fascinating than they spend on food and clothes combined ($338/month)
Rather than measuring how you see the world, Sally measures how the world sees you.
Sally’s first book was Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. She toured the country as a spokesperson for CareerBuilder.com, teaching how to apply strengths at work.
Her next book, FASCINATE, was published around the globe, earning Sally a frequent spotlight in major media including Today Show and the New York Times. The press describes Sally as a
marketing icon who has
changed the face of North American advertising.
In 2013, HarperCollins will publish Sally’s new book, How The World Sees You: From First Impressions to Lasting Value.
Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally is a 2012 recipient of the coveted
CPAE award for lifetime achievement in speaking excellence. Recent clients include Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO, and Intuit. Her audiences ranging from Fortune 500 CEOs to entrepreneurs in Saudi Arabia.
Sought-after consultant, speaker and thought leader on innovation, marketing, new media and social media
One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that connects early stage startups with established brands to partner via acceleration, pilot programs and/or investment. Evol8tion’s clients include Mondelez International, Kraft Foods, Time Warner Cable, Zenith Optimedia and Jarden Consumer Solutions.
In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. crayon’s clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered’s clients included Target, Verisign, Anheuser-Busch InBev and General Motors/Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Jaffe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at www.jaffejuice.com. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV (www.jaffejuice.tv), in an effort to prove once and for all that he does not have a face for radio.
His first book, Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot. His second book titled, Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership outlines the birth and rise of “conversational marketing” – a vision of how marketers can become part of the conversation, instead of constantly disrupting it.
His third book, Flip the Funnel: How to use existing customers to gain new ones, was published in February of 2010 and presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
Joseph is a mentor at Founder’s Institute, Entrepreneur’s Round Table and Techstars. He also has lectured at NYU’s Stern School, Cornell’s Johnson School of Business and Syracuse University. Hailing from South Africa, he lives with his wife, daughter and two sons in Westport, CT.
Founder/CEO of FUBU, CEO of The Shark Group and Marketing & Branding Expert
Daymond John, from his wildly successful role on ABC’s smash hit, Shark Tank, to his distinguished status as a Presidential Ambassador for Global Entrepreneurship, has become globally recognized for his relentless and commitment to promoting and supporting entrepreneurs.
Daymond initially made his mark as the entrepreneur and branding expert behind the groundbreaking lifestyle brand, FUBU, which eclipsed more than $6 billion in global retail sales. From the streets of Hollis, Queens, Daymond started a global movement from the basement of his mother’s house by capitalizing on the then fledgling hip-hop culture. Today, the streetwear market that FUBU pioneered is a $20 billion dollar industry.
Since then, Daymond has continued to challenge himself and the business world in which he operates. In 2009, Daymond was tapped by lauded television producer, Mark Burnett, to join the cast of a new business-reality concept, Shark Tank. After 8 seasons, 4 Emmy Awards, multiple Critic’s Choice Awards and millions of dollars in investments, the show has become the most watched program on Friday nights, and one of the most successful business reality series of all time. Over the course of the series, Daymond has been a mainstay of the cast of Sharks and is now affectionately referred to as, “The People’s Shark.”
Resolved to expand his own brand, Daymond has written three books, the most recent of which debuted at #2 on the New York Times best-seller list in January of 2016. The wildly successful release, The Power of Broke (Crown Publishing) takes an in-depth look at how successful entrepreneurs who started from broke were forced to think more creatively and to leverage their resources more efficiently, than their counterparts. While his previous books, Display of Power and The Brand Within were national best-sellers, The Power of Broke stands as the only New York Times best-selling book from any of the Sharks.
Beyond the brands, the television series and the books, Daymond’s commitment to entrepreneurship has been celebrated on a global level. In 2015, he was named a Presidential Ambassador for Global Entrepreneurship and was part of an exclusive group who joined President Obama at the Global Entrepreneur Summit in Kenya. In March, Daymond accompanied The President on his historic trip to Cuba, which represented the first time a sitting US president visited the island since Calvin Coolidge did in 1928.
One of Daymond’s greatest accomplishments is his continued fight against dyslexia. He has worked with the Yale Center for Dyslexia and he currently sits on the advisory board of Understood.org. Daymond has embraced his affliction allowing it to be a catalyst for his career as a highly sought after motivational public speaker and author.
As a dynamic speaker with more than twenty-five years of proven business experience, Daymond has become one of the most highly sought after speakers in the country. He regularly speaks at Fortune 100 companies, conferences, universities, and independent businesses alike. Daymond’s high energy presentations give audiences relatable advice and practical takeaways. His S.H.A.R.K. Points are actionable principles that bring long-term results. Entrepreneurship, marketing and branding, financial literacy and goal-setting are among his most popular topics. Daymond has delivered keynote speeches for organizations such as General Mills, Johnson & Johnson, Samsung, AT&T and dozens more.
A recipient of more than thirty-five awards, including the Brandweek Marketer of the Year and Ernst & Young’s Master Entrepreneur of the Year, Daymond serves as CEO of the brand consultancy, The Shark Group, which specializes in brand strategy and development, artist relations and talent development. Under Daymond’s leadership, The Shark Group has re-written the script on how companies, brands and products can seamlessly work together to yield a sum greater than its parts. The Shark Group works with a wide range of businesses and brands, including Capital One, HSN, Forbes, Miller Lite, Gillette, Shopify and Infusionsoft and superstars such as Muhammad Ali, the Kardashians, Pitbull, Stan Lee, Carlos Santana, Jillian Michaels and others.
Harvard Business School Professor & Speaker on Consumer Behavior and Social Psychology
Leslie John is an associate professor of business administration in the Negotiations, Organizations, and Markets unit at Harvard Business School. She teaches the Negotiations course in the MBA elective curriculum, as well as in various Executive Education courses. In the past, she has taught the core Marketing course in the MBA required curriculum.
Professor John’s research centers on how consumers’ behavior and lives are influenced by their interaction with firms and with public policy. Her work has been published in leading journals including the Proceedings of the National Academy of Sciences and has received widespread media attention from outlets including Time Magazine and The New York Times.
Professor John holds a Ph.D. in behavioral decision research from Carnegie Mellon University, where she also earned an M.Sc. in psychology and behavioral decision research. She completed her bachelor’s degree in psychology at the University of Waterloo.
Founder of SelfBrand, Motivating Speaker on Personal Branding, Strategy and Female Leadership.
Catherine Kaputa is a nationally recognized personal strategist, speaker and author on personal branding, career success and female leadership. Catherine is internationally recognized as a leader in branding – ranked #13 worldwide in Global Gurus 2018 poll of brand leaders. She is particularly proud of her thought leadership on personal branding and her pioneering work on branding for women. Catherine offers dynamic, fun presentations using story, business insight and humor in her trademark talks on personal branding.
From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. She learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. She led the I Love New York campaign at Wells, Rich, Greene. For over ten years, she was senior SVP Director of Branding at Shearson Lehman Brothers and Citi Smith Barney. And she taught a course in branding at NYU’s Stern School of Business.
After years of working in the advertising industry, Catherine came to appreciate that one of branding’s greatest potentials was to help people not just products. It’s for individuals to define and own their career identity and create their own business success.
That’s why Catherine launched SelfBrand LLC (www.selfbrand.com), a New York City-based branding company and wrote the award-winning book, You Are a Brand! – winner of the Ben Franklin Award for Best Career Book and a bronze IPPY award. The book has been translated into 10 languages and the Chinese edition was a top 10 Business Training Book.
Catherine’s second book, Women Who Brand, is about how women can empower their own career success. Personal branding is particularly important for women to master since women have some catching up to do in marketing and promoting themselves in their careers. Studies show that women are not as good as men in terms of personal branding, self-promotion and personal marketing, and that can impede their career success.
Catherine’s book Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand, won the Book of the Year Award in the Business category in 2014. Today, we are all entrepreneurs now whether we run a business or work at a company. We all have to be growth agents and innovators if we want to succeed. As entrepreneurs, we need to develop a business brand and marketing strategy that will get results and develop a personal brand in tandem with our business brand. Catherine’s latest book is Graduate to a Great Career, for young professionals and college students on how to use personal branding to launch your career.
Catherine is active as a speaker and workshop leader on branding and personal branding, to corporate employees, entrepreneurs and professionals. A key mission in her life to empower women to achieve more career success through personal branding. She has spoken at a wide range of corporations and conferences including, PepsiCo, Google, Microsoft, Intel, Whirlpool, Unilever, Merck, Glaxo Smith Kline, Citi, PNB Paribas, the U.S. State Department, Entrepreneur 360 and Diageo.
Best-selling Author, Speaker and Global Employee Engagement & Leadership Expert
Gregg Lederman is a professional speaker, executive coach, and New York Times best-selling author. Over the past 20 years, Gregg has worked with tens of thousands of business leaders and managers to implement performance-driven leadership, employee engagement, and customer experience solutions.
The results speak for themselves:
- Over the past decade, Gregg’s clients have witnessed more than 90% employee engagement – nearly three times the national average
- More than 68% of Gregg’s clients have been noted on “best place to work” lists – either in their region, their industry, or on Fortune’s “100 Best Companies to Work For” annual ranking
He is the author of three award-winning books. His latest book, CRAVE: You Can Enhance Employee Motivation in 10 Minutes by Friday™ – has been credited by many executives as “life changing” for those who want to become better leaders.
In addition to being a sought-after, highly engaging keynote speaker and author, Gregg has served for over 18 years as a professor at the Simon School of Business at the University of Rochester. He teaches executive MBAs how to become more effective and trusted leaders in his course: Leading Organizational Change.
Gregg lives in Rochester, New York, with his wife, Karyn – and three wonderful daughters.
A well-known expert on both travel marketing and global cultural trends, Daniel Levine is the author of over a dozen best-selling travel-related books, he is regularly featured in newspapers and magazines worldwide, and he is often on television and radio as trends expert. For over a decade Daniel has been the Executive Director of the Avant-Guide Institute (AGI) where he is the hands-on leader of a huge international team of
trend-hunters – over 10,000 spotters who track the latest ideas and experiences from around the globe.
A wide variety of businesses seek out Daniel when looking to understand the impact of forthcoming social and cultural trends and to
hip up their image. MasterCard selected Daniel to be the spokesperson of a major television campaign to reach stylish spenders. South African Tourism chose Daniel to be the face of a major campaign to attract business tourism. Deutsche Telekom AG asked Daniel to help them understand what’s happening in the world of tourism, restaurants, nightlife and retail. Samsonite teamed with Daniel when launching their style-driven Black Label line. Saatchi & Saatchi tapped Daniel to be the judge of their first ever Lovemarks holiday contest to help give it credible cool. Both HBO and NBC turned to Daniel when they needed an exceptionally well-connected expert to produce international segments for primetime lifestyle shows.
Daniel is an award-winning speaker and presenter who is known for delivering highly praised keynotes for select major businesses and conferences worldwide, including World Travel Market (England), Mandarin Oriental Hotels (Worldwide), BrandMarker (Europe), International Luxury Market (France), Jumeirah (Dubai), EIBTM and others.
While Daniel’s presentations are inspirational and packed with captivating visuals, the focus is on the practical. Using inspirational and enlightening examples of where culture is headed, he utilizes the full resources of the Avant-Guide Institute to demonstrate how creative businesses from around the world are reaping major benefits by responding to real-world trends in innovative new ways. Then he demonstrates how you too can immediately take advantage of these same trends to transcend market challenges, win customers and dramatically increase sales.
Speaker and advisor on trust, leadership and high performance, Author of The Speed of Trust
Greg Link is a co-founder of FranklinCovey’s Global Speed of Trust Practice, CoveyLink, and the former Covey Leadership Center. A recognized authority on leadership, trust, sales, marketing, and high performance, Link is a sought-after adviser and speaker. His authentic, engaging style endears him to audiences at all levels, from senior executives to the front lines. He is a “business expert who speaks,” not a “speaker who theorizes.”
Link, his business partner Stephen M. R. Covey, and the team at The Speed of Trust Practice equip people and organizations to transform toxic relationships, teams, and organizational cultures and to harness high trust as a performance multiplier. Link convincingly challenges the age-old assumption that trust is merely a soft, social virtue and demonstrates that it is a hard-edged economic driver – a learnable, measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing.
As co-founder of the Covey Leadership Center, he orchestrated the strategy that led Dr. Stephen R. Covey’s book, The 7 Habits of Highly Effective People, to become one of the two best-selling business books of the 20th century according to CEO Magazine, selling over 20 million copies in 38 languages. He created the marketing momentum that helped propel Covey Leadership Center from a start-up company to a $110-plus million-dollar enterprise with offices in 40 countries before merging with Franklin Quest from FranklinCovey.
He also led the Center’s international publishing success, resulting in partnerships with more than 30 publishers worldwide. This included making publishing history in Japan, leading the strategy that sold over one million copies of a foreign-language translation, nonfiction business book, The 7 Habits of Highly Effective People, in Japanese. In addition, he was instrumental in formulating and executing one of the world’s largest international business satellite broadcasts with partners Lessons in Leadership and Fortune magazine.
Link has taught The Seven Habits, Principle Centered Leadership, and The Speed of Trust and advised executives at numerous leading enterprises, including Hewlett-Packard, the U.S. Navy, Sony, Chevron, IBM, Microsoft, Boeing, and many other well-known organizations. He is a trusted confidante to CEOs and other senior leadership. His business acumen and experience as a successful, real-world executive inform his presentations and make them uniquely relevant to clients and convention audiences alike.
Link and business partner Stephen M. R. Covey recently co-authored a new book, Wall Street Journal bestseller Smart Trust: The Defining Skill That Transforms Managers Into Leaders.
Link resides with his wife, Annie, on a quiet stream in the shadows of the Utah Rockies in Alpine, Utah.