Speaker on Innovation in Branding and Marketing
Talks about: How TO Fascinate: From First Impressions to Lasting Value
Author of the New York Times bestseller, FASCINATE: How to Make Your Brand Impossible to Resist
Past clients include: Cisco, Human Business World, Mortgage Guaranty Insurance Corporation, Wall Street Journal
About Sally Hogshead - Speaker on Innovation in Branding and Marketing:
Sally Hogshead is a Hall of Fame speaker, international author, and the world's leading expert on fascination. Growing up with the last name Hogshead would give anyone an unconventional point of view. After graduating from Duke University and starting in advertising, Sally was named
the most successful junior copywriter of all time. At age 27 she opened her first agency, and went on to conquer the worlds of branding and marketing.
Over the past decade, Sally's research has uncovered surprising trends. In today's distracted world, people have a 9-second attention span. With only 9
seconds to communicate value, we must use our advantages to immediately break through. Sally teaches how to break through the distraction and competition by creating moments of intense focus.
When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely to remember and value you.
In her research, Sally has measured over 100,000 people to identify a scientific approach to personal branding.
A few findings in Sally's research:
- Your personality uses identifiable patterns of persuasion
- When you fascinate customers, they're more likely to trust and respect you
- Fascinating brands can charge up to 4x more than commodity brands
- Companies that fascinate employees have higher productivity
- Women will spend more to be fascinating than they spend on food and clothes combined ($338/month)
Rather than measuring how you see the world, Sally measures how the world sees you.
Sally's first book was Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. She toured the country as a spokesperson for CareerBuilder.com, teaching how to apply strengths at work.
Her next book, FASCINATE, was published around the globe, earning Sally a frequent spotlight in major media including Today Show and the New York Times. The press describes Sally as a
marketing icon who has
changed the face of North American advertising.
In 2013, HarperCollins will publish Sally's new book, How The World Sees You: From First Impressions to Lasting Value.
Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally is a 2012 recipient of the coveted
CPAE award for lifetime achievement in speaking excellence. Recent clients include Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO, and Intuit. Her audiences ranging from Fortune 500 CEOs to entrepreneurs in Saudi Arabia.
What Sally Hogshead Talks About:
Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? Advertising icon Sally Hogshead has the answers. In her acclaimed book, FASCINATE, Hogshead brings a strategic marketing approach to the art of influence. Often compared to the work of Malcolm Gladwell and Seth Godin, Hogshead’s research weaves together neurology, economics, history, biology, and pop culture.
A few of her most popular topics include:
Professional Development, Sales, and Leadership –
How TO Fascinate: From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.
Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.
Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.
When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.
Sally explores the science of personal branding, based her original research of 100|000 people. Audiences will learn how to:
- Identify their personality’s top advantage
- Make stronger first impressions
- More quickly earn respect and trust
- Increase value among co-workers
This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.
Marketing and Business Trends –
Captivate Your Customer: How Fascinating Companies Win the Moment
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.
In a competitive market, the most fascinating option always wins. How will your participants compete, and win?
Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.
Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.
The 9-Second Fascination Statement: How to Introduce Yourself with Value
Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand.
Why? Because too few people realize how to immediately communicate their value.
In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.
By the end of this session, every participant in the room will have created their own 9-second
elevator pitch to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.
Sally Hogshead lights up the stage! Her keynote gave our audience a renewed passion for work. Her intelligent humor and infectious enthusiasm formed an instant connection.
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