To influence others, all you can do is help them see things from a new perspective so that they change their own beliefs. Failure to truly see something from someone else’s point of view is almost guaranteed to create resistance. This means that your goal is to talk exclusively about their interests and not yours. The brilliant Jon Acuff describes empathy as “caring about, what the people you care about, care about.”
Do the work to trigger the ‘show me that you know me’ button in the subconscious of the other person.