About

James Gilmore: Co-Author of The Experience Economy | Co-Founder of Strategic Horizons | Speaker on Customer Experience and Business Differentiation

Why Book James Gilmore?

James Gilmore helps organizations think beyond the product or service they sell to the experience customers have. Co-author of The Experience Economy with B. Joseph Pine II, he examines how memorable experiences can become a source of business differentiation.

As co-founder of Strategic Horizons and co-author of Authenticity, James brings a framework for discussing what customers value and how businesses communicate it. His presentations encourage audiences to reconsider familiar assumptions about service, customer attention, and the design of an offering.

Why Is James Gilmore Right for Your Audience?

James is a strong fit for executive meetings, customer experience conferences, retail and hospitality events, and brand strategy programs. Consider him when customers have many similar choices and your organization needs a clearer reason to be chosen.

Book James when your audience needs to:

• Distinguish an experience from a service
• Evaluate how customers spend their time and attention
• Identify opportunities to make interactions more memorable
• Align customer experiences with the brand’s promise
• Challenge assumptions about business differentiation
• Connect experience design with strategic priorities

Audience Takeaways

Depending on the program selected, attendees will leave:

• Clearer on the principles of the experience economy
• Ready to examine an important customer interaction
• More aware of how experiences influence perceived value
• Equipped to discuss differentiation beyond features and price
• Focused on an experience their organization could improve

Keynote Programs

Welcome to the Experience Economy

James introduces the shift from delivering services to staging experiences that customers value. Ideal for leaders, marketers, and customer experience teams revisiting their business offering.

Competing for Customer Time, Attention, and Money

James explores the competition for customers’ limited attention and the implications for experience design. Ideal for organizations seeking more meaningful engagement with customers.

Is James Gilmore Right for Your Event?

Tell us about your audience, the customer experience you want to improve and the competitive challenges you face. We can help select James’s most relevant program, discuss customization, and confirm availability and fee.

Contact The Sweeney Agency 1-866-727-7555 or [email protected] for more information on this speaker.