JJ Birden: Former NFL Wide Receiver | Author of Beat the Coverage | Speaker on Performance Under Pressure

Find the Opening. Make the Adjustment. Deliver Results.

When the competition is stronger, the pressure is higher, and the original plan stops working, what helps a team keep moving toward its goal?

JJ Birden learned to answer that question as an undersized wide receiver who built a nine-year NFL career. Today, he helps audiences recognize obstacles, prepare with purpose, and execute when it matters most. His message turns lessons from the field into practical ideas for business and life.

Why Book JJ Birden?

JJ’s story makes resilience and discipline tangible. After walking onto the University of Oregon football team and overcoming setbacks on his path to the NFL, he learned to study the opposition, play to his strengths, and adjust under pressure.

He now shares a framework audiences can use to assess their situation, spot opportunities, build a plan, put in the work, and adapt as conditions change. His keynotes combine an engaging sports story with a clear call to take action.

What Makes JJ Different?

• A nine-year NFL career built through preparation, persistence, and adaptability
• A firsthand account of succeeding despite being underestimated
• A six-step Beat the Coverage framework for execution under pressure
• Lessons that translate to sales, leadership, and team performance
• An energetic presentation style grounded in specific actions

Why Is JJ Right for Your Audience?

JJ is a strong fit for sales kickoffs, leadership meetings, company conferences, and events focused on resilience or performance. He is especially relevant when people need to regain focus, compete against larger rivals, or take ownership of the opportunities in front of them.

Book JJ when your audience needs to:

• Execute more confidently under pressure
• Recognize opportunities amid change and competition
• Turn setbacks into adjustments and forward action
• Build the discipline to prepare before the decisive moment
• Use individual strengths to improve team results
• Challenge complacency and raise its standard of performance

Audience Takeaways

Attendees will leave:

• Better able to identify the obstacles between them and their goals
• Ready to look for openings others may overlook
• Clearer on how preparation and repetition support strong execution
• Equipped to adjust a plan when circumstances change
• Motivated to act with greater ownership and consistency

Keynote Programs

Beat the Coverage

Using his experience as an NFL wide receiver, JJ teaches a six-step framework for reading the situation, finding an opening, preparing, and executing. Ideal for sales and leadership audiences facing pressure, competition, or rapid change.

Seize Your Opportunities

JJ shows audiences how preparation, discipline, and personal ownership help turn promising moments into results. Ideal for teams that need to move beyond waiting for the perfect conditions and take purposeful action.

Winning as an Underdog

JJ explores how being underestimated can sharpen focus and reveal a competitive advantage. Drawing on his journey to the NFL, he helps audiences play to their strengths, respond to setbacks, and compete with confidence. Ideal for organizations taking on larger competitors or ambitious new goals.

Why Contact The Sweeney Agency Now?

Tell us what your audience is up against and where stronger execution would matter most. We can help select JJ’s most relevant keynote, discuss how it can fit your event, and confirm his availability and current fee.

Is JJ Right for Your Event?

Tell us about your audience, the pressure it faces, and the actions you want people to take afterward. We’ll help you assess JJ’s fit and plan the next step.

To check availability and fee of this speaker, call 1-866-727-7555 or email [email protected].