Mark Sanborn


  • Mark talks about how leaders can lead best with clarity, intention and consistent action.
  • Audiences leave with specific advice on three essential areas of focus for leaders in today's world - culture, inspiration and emotion - and the tools to create powerful changes within their organizations.
  • Mark Sanborn has been called one of the top leadership experts by He is also a best-selling author and a member of the the Speakers Hall of Fame.
  • Past clients include: Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Cisco, KPMG, Morton’s of Chicago, New York Life, RE/MAX, ServiceMaster, ESPN, GM, IBM, Avnet, Sandvik and John Deere.

About Mark Sanborn - Leadership Development and Team Building Speaker:

Mark Sanborn is the president of Sanborn & Associates, Inc., an idea lab for leadership development and turning the ordinary into the extraordinary. Mark is an international best-selling author and noted expert on leadership, team building, customer service and change. lists Mark as one of the top leadership experts in the world.

Mark has given over 2,600 presentations in every state and 14 countries. He has authored eight books and more than two dozen videos and audio training programs. His programs are taught by Crestcom International in 90 countries and he is an adjunct professor at the University of Memphis.

Mark’s book, The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary is an international best-seller and was on the New York Times, Business Week and Wall Street Journal best-seller lists. His other books include 1) You Don’t Need a Title to be a Leader: How Anyone, Anywhere Can Make a Positive Difference, 2) The Encore Effect: How to Achieve Remarkable Performance in Anything You Do, 3) Up, Down or Sideways: How to Succeed When Times are Good, Bad or In Between, 4) Fred 2.0: New Ideas on How to Keep Delivering Extraordinary Results and 5) The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be and his newest 6) The Intention Imperative: 3 Essential Changes That Will Make You a Successful Leader Today (anticipated release, Oct 2019).

Mark is a member of the Speaker Hall of Fame, a member of the exclusive Speakers Roundtable representing 20 of the top speakers in the country today and a past president of the National Speakers Association.

Mark’s list of clients includes Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Cisco, KPMG, Morton’s of Chicago, New York Life, RE/MAX, ServiceMaster, ESPN, GM, IBM, Avnet, Sandvik and John Deere.

“We each know how good we have become,” Mark says, “but none of us knows how good we can be. One of the most exciting opportunities we get each day is to pursue our potential.” Mark Sanborn challenges his audiences with this message and provides insights for extraordinary living.

He lives in Highlands Ranch, Colorado with his wife Darla and sons Hunter and Jackson.

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What Mark Sanborn Talks About:

Leading the Future Now: How to Engage and Inspire Today’s Workforce for Greater Impact

You probably think COVID changed the world, and in many ways it did. But what COVID really did is accelerate the future. Many of the changes leaders face today were inevitable: they were almost all on the horizon, but a global pandemic brought them to the forefront earlier and all at once. That means that the future workforce is here now, yet many leaders are unprepared.

While core leadership principles never change, leadership practices do. In this presentation based on proprietary research, Mark Sanborn shares powerful insights and workable practices that your leaders need to succeed in today’s world.

Key points in this program:

  • How to change your business and your life by changing the questions you ask
  • Why “anxious hopefulness” is one of the most important challenges to a leader’s thinking
  • There is a myth that “you can’t over-communicate.” (You can, and it decreases effectiveness. Learn the strategic alternative.)
  • What to do about remote workers is a secondary issue. The big issue isn’t just where – but when and with whom your team works.
  • Why giving someone a raise isn’t enough if you don’t give them a reason
  • The two unlearned skills that trump planning and process
  • How to refocus so you increase fast adoption of new behaviors and practices
  • The one thing ALL successful leaders have in common

Based on one of the few, comprehensive research projects about leadership during the COVID crisis, Mark has unique insights grounded in fact, rather than just anecdote and observation.
If your leaders are thinking and acting like they did before the pandemic, you are limited in the success you can achieve going forward. This presentation will help you reset thoughts and behaviors to create new results in a new world of opportunity.


The Intention Imperative: 3 Essential Changes that Will Make You a Better Leader Today
Nobody ever got to the top of Mount Everest accidentally. Summiting the highest peak in the world takes clarity and intention; and so does leading successfully.

Intentional Leadership = Clarity (knowing clearly where you want to go) + Intentionality (taking consistent action to get there). Clarity without consistent action is daydreaming. Consistent action without clarity is wasted time and effort.

Just as the tools of successful mountaineering have changed and improved over time, so have the requirements of intentional leadership. Based on 33 years of working with organizations globally, teaching leaders and observing powerful shifts, Mark Sanborn has identified three essential areas of focus for leaders in the world.

The audience will recognize the importance of:

  • Inspiration: motivation to the power of purpose
  • Culture: creating the engine that sustains vision and values while achieving desired results
  • Emotion: designing for and delivering positive emotion for customers and employees

The Potential Principle: How the Best Get Better
How do you keep getting better if you are already among the best? This is a critical question for successful leaders and organizations. What happens when complacency, outdated thinking or weariness stunts performance? What do leaders do when growth stalls, or when their teams are working below their true potential?

In this presentation, Mark Sanborn provides the answer and teaches four powerful tools your audience can use to pursue their potential.

The audience will learn:

  • Why you must pursue your potential and not settle for simply achieving your goals
  • How to disrupt yourself before somebody else does
  • Three ways to become laser-focused on doing things that produce the biggest results
  • A powerful way to think that gives you a competitive advantage over others

The Fred Factor: How Passion in Your Work & Life can Turn the Ordinary into the Extraordinary
In this inspiring presentation, Mark Sanborn shares four life-changing lessons he has learned from Fred, an extraordinary postal carrier. Based on his New York Times and international best-seller, The Fred Factor, Mark will teach how no one can be prevented from choosing to be exceptional.

As a result, your audience will be able to transform the ordinary into the extraordinary and the mundane into the magnificent in their personal and professional lives.

The audience will discover how to:

  • Build better relationships with customers and colleagues to improve overall work performance
  • Create new value for others without spending a dime
  • Elevate the customer experience for everyone
  • Stay motivated and engaged every day for maximum working life enjoyment

You Don’t Need a Title to be a Leader: How Anyone, Anywhere, can Make a Positive Difference
Based on 30 years of working with some of the world’s best leaders and companies, this keynote focuses on the true heart of leadership: making things better for others (and you don’t need a title to do that).

Mark Sanborn proves how anyone at any level and regardless of title can make a significant contribution and a positive difference.

The audience will walk away with:

  • The six fundamental skills of leadership that nearly all leaders practice
  • How to create an army of lions where everyone knows when and how to lead
  • How to maximize the only three resources any organization possesses
  • Over a dozen ways that leaders communicate differently than others

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 Recent Publications

Your keynote address was right on point, your sense of humor was entertaining, and your messages on extraordinary customer service and leadership were inspirational.

Blue Shield of California

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