Ross Shafer
About
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Ross talks about how professional and personal success follows from one's commitment to being accountable--when we are the architect of our own life, we will have more time, money and happiness.
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Audiences learn that they can no longer blame “government regulation,” “the economy” or “the competition” – or “changes in management" -- for their discontent. Focus on what you can control. Personal growth and opportunity always emerge from realizing that nobody cares more about your career and success than YOU do. Be accountable – and you won’t have to wait for anybody to elevate your position in work and life.
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6-time Emmy Award Winning TV host, comedian, and writer; Author of 9 Business Books & Entrepreneur
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Past clients include: ACE Hardware, Aflac, Hilton Hotels, Hyundai, iPipeline
About Ross Shafer - Comedian, Author, Keynote Speaker:
As a popular headline comedian and 6-Time Emmy Award winning TV host, Ross Shafer has been a lifelong student of human nature. He says, “I have been eternally fascinated by the laughter and tears business.”
To date, Ross has hosted (5) network TV shows, (Match Game on ABC, Love me, Love Me Not on USA, The Late Show on FOX, Days End on ABC, and Almost Live on NBC).
As a serial entrepreneur, Ross has rescued (23) businesses from bankruptcy and turned them around for a tidy profit. To that end, he has leveraged his business savvy to write and produce (14) Human Resource training films on Customer Service, Motivation, Leadership, and Peer Pressure, and has authored (11) books; Cook- Like-A-Stud, Nobody Moved Your Cheese, Customer Empathy, The Customer Shouts Back, Are You Relevant? No More Customer Friction, Grab More Market Share, Absolutely Necessary (coauthored with Michael Burger), Behave Like a Startup, Success, It’s on You, and Rattled (co-authored with Allison Dalvit).
Today, Ross is the funniest and most sought after corporate keynote speakers on the subjects of Customer Friction, Personal Growth, Reinvention, Resilience, and Market Relevance.
Ross is the beaming father of three children and “Papa” to four grandchildren.
Click Here to Watch Ross' Virtual Presentation
Topics and Audience Takeaways
What Ross Shafer Talks About:
The Relevant Culture: How Will Humanity Co-Exist with AI?
A fun and engaging keynote for future-proofing your organization.
TAKEAWAYS
Relevance Is a Moving Target – A relevant culture must be constantly curated. AI can provide granular data and keep you current with new efficiencies, but only humans keep you relevant through empathy, judgment, and showmanship. Ross will inspire your teams to realize their human value in the Age of AI.
Customer Expectations Have Evolved – Taking from his book, No More Customer Friction, Ross shows why his WOW vs. POW coaching escalates satisfaction scores. Preventing “customer gut punches” matters more than offering surprise gestures.
The Relationship Secret That Builds Instant Rapport – Ross shares the talk-show interviewing technique he used on ABC, NBC, USA, and FOX to create instant rapport and trust. This tactic is crucial in our new “deepfake” world. People are suspicious about what they see, hear, and read. AI can tell people the words and videos are real. But only personal engagement and genuine curiosity can read the room for reality.
The Final Moment Determines Loyalty – Customers may forget the first touch, but they’ll never forget the last. Ross shows how to design final moments that cement loyalty for life.
HOW TO TELL STORIES THAT SELL YOUR BRAND AND HUMANIZE YOUR SALES STORIES
A funny and unforgettable keynote by six-time Emmy-winning comedian, TV host, and business author, Ross Shafer.
TAKEAWAYS
- AUTHENTIC, EMOTIONAL STORYTELLING
AI can certainly write copy, but AI can’t make people feel confident in their purchase. Ross will teach your teams why verifiable, human stories differentiate your organization over your competitors. - WEAVING YOUR PERSONAL STORY INTO YOUR BRAND STORY
Audiences crave real human journeys. Ross uses his own life story (including coaching and launching Bill Nye, the Science Guy) as a blueprint for leaders to establish trust among your customers and your team. - WHY DO SOME STORIES GO VIRAL?
Ross shows you how to create compelling stories your customers and fans can’t wait to share. In a world of AI-generated noise and deepfakes, human word-of-mouth engagement can go viral just as fast. - NEVER RUN OUT OF STORIES
Ross teaches a reliable way to harvest fresh, ethical stories from outside your industry. With this secret, you’ll have an endless supply of emotional tales that make your brand unforgettable.
WOW-ing Customers Doesn’t Guarantee Loyalty
Ross explains why loyalty is won in the battle of WOW vs. POW.
WOW moments are nice gestures, but quickly forgotten. By eliminating POWs, you can raise satisfaction scores because reliability reduces customer friction and frustration.
TAKEAWAYS:
- Proven Thought Leadership – Author of five best-selling customer experience books and 16 training films on the customer experience, customer effort, and reducing friction, Ross shares research-based strategies that blend beautifully in the AI era.
- AI Can Help—but Not Replace Humans – AI can track orders and automate refunds. But even ChatGPT admits it makes mistakes. Your organization cannot afford to make unforced errors, gaslight customers through chatbots, or generate misrouted deliveries. Ross simplifies loyalty by showing how to remove the pain points and blend AI efficiency with human empathy and showmanship.
- Engaging Style – Ross’s energetic style—fueled by humor, storytelling, and real-world examples—makes complex strategies simple and funny.
THE ULTIMATE EMCEE
As a network talk & game show host, Ross Shafer is frequently asked to be the interactive “traffic cop” for a multi-day convention. He has interviewed world leaders and celebrities and is extremely comfortable hosting an executive roundtable or expert panel. His style is to engage the audience to set the tone of your event, review what they’ve learned, and get everyone excited for what’s coming next. He often likes to present “from the floor” so that he can thread the dialogue throughout your conference for better retention.
Recent Publications
"Ross Shafer’s brilliant combination of humor and highly humanistic messaging got a thunderous and sustained standing ovation from our nearly one thousand top performers. After talking about the importance of showing respect to others and creating relationships, Ross stayed for an additional two hours to satisfy the scores of our agents who wanted to take selfies and chat with Ross."
CA Home Services of America
