About Scott Zimmer - Speaker, Writer, and Market Researcher on Generational Differences in the Workplace:
With 12 years of public speaking experience, Scott Zimmer has developed a uniquely personable style and uses insight, humor, and data to foster an environment where every generation feels valued and understood.
As one of BridgeWorks’ generational experts and resident Gen Xer, Scott’s keynotes clearly illustrate the stress points between these generations and provide clear solutions to help relieve tension and encourage better understanding and collaboration across generational divides. A child of the 80s and 90s, Scott has insider knowledge into what makes his generation tick. Sandwiched between the idealistic Boomers and innovative Millennials, his Xer lens allows him to hone in on the key challenges facing each generation.
BridgeWorks has been dedicated solely to the study of generational differences since its inception in 1998 and is the company who wrote the best-selling business books When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) and The M-Factor (HarperBusiness). BridgeWorks has worked with clients varying from the AARP to MTV and over 30 Fortune 100 companies in between.
Scott grew up on a dairy farm in Central Minnesota and has mastered the art of milking cows. He graduated from St. John’s University in 2000 with a BA in Communications. When he’s not researching or presenting, he enjoys his other role as a self-proclaimed movie-buff.
What Scott Zimmer Talks About:
When Generations Connect: Communicating Across Generational Divides
Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the board map and rules are being rewritten. Organizations are feeling the pain of generations as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy. When Generations Connect demonstrates not only why it’s important to understand what shaped the generations, but why they behave the way they do. Find out how generation gaps hit the bottom line. Learn what to do about the approaching talent gap; grasp the keys to retaining the generations you need most and discover how to convert this form of diversity from an obstacle into an opportunity.
Breaking Into The Millennial Mind: Strategies For Recruiting, Retaining And Motivating
American business is being rocked by a new and powerful generation that is going to comprise 75% of the global workforce by 2025. Millennials (born 19820–20001995) – the first generation to rival Baby Boomers in population size – are showing up at work with their own set of attitudes, expectations and values. Tech-savvy, demanding and ambitious, they’re bringing with them an entirely new way of doing business. How prepared are Gen Xers, Baby Boomers and Traditionalists to manage them? Breaking Into the Millennial Mind offers strategies for recruiting, retaining and motivating this influential new work force. Companies that are forewarned and forearmed will reap the rewards of the Millennial generation’s talents and their creative and pragmatic approach to the world of work.
Trend Talks: Emerging Gentrends & Why They Matter
Each generation has left a unique footprint on the fabric of our society. Shaped by their unique generational personalities, the lasting legacies can be traced back to impactful trends that different generations have championed. This presentation will examine some of the freshest trends that have been identified by our generational junkies. From Millennials and their disruption of hierarchy that has ushered in the era of the network, to Boomers and the way they continue to rage against aging and redefine what it means to retire, Trend Talks will shed light on these fascinating trends and examine their potential influence on the workforce, marketplace, and our culture in general.
Selling And Marketing To The Four Generations
To truly understand their customers, salespeople must think beyond income level, education, buying preferences, and spending habits. The best salespeople need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the sales process. This presentation helps audiences understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.
Leadership For Every Generation
Leadership today is more complicated than ever before. It is no longer necessarily determined by one’s position on an organization chart or skills and experience on a resume. With roles constantly changing, being a leader can simply mean being reliable and responsible, regardless of age or rung on the corporate ladder. From attitudes about loyalty to staying on the cutting edge, each generation brings unique leadership traits to work. While some try to figure out which generation’s way of leading is best, in reality no generation is better or worse; they’re just different. Our speaker(s) will help you identify the obstacles and opportunities for leadership within each generation and understand the potential impact everyone can make as a leader.
Millennial Bootcamp: Reversing The Flow Of Generational Learning
While many generational training sessions talk about how organizations can change their tactics to cater to the new generation entering the workforce, very few teach Millennials about the more experienced employees in their workplace and how best to work with them. This true “two-way street” mindset fosters an environment of respect, effective communication and team synergy. Millennial Boot Camp is an interactive, entertaining educational program for Millennials, taught by a Millennial expert on the BridgeWorks team. Millennials will learn first-hand from a member of their own generation about Traditionalists, Baby Boomers and Gen Xers and gain strategies on how to best communicate with each generation.
Gen Edge: Meet The Next Generation
The Millennials are here and are making their mark on the world and the workplace. But a new generation is ready to shake things up once again. Gen Edge (the generation born after 1995) is poised to be the most driven, competitive, and resourceful generation to date. They have already lived through a recession and witnessed multiple terrorist attacks on the home front and across the globe. Raised by hyper-realistic Gen X parents, they’ll be forgoing participation awards and focusing on real results. Though they’ve been immersed in a highly connected world of technology their whole lives, Gen Edgers are surprisingly adept at knowing when to unplug. The research is ongoing, but all signs point to Gen Edge being a force to be reckoned with. This presentation will give you an intro into a fascinating new generation that is proving to be incredibly sharp, down to earth, and determined to succeed.
Scott’s contribution and involvement with this year’s Summit definitely made the event unique and fun. It was a fantastic eye-opener to our workforce and was very applicable to our current work environment.
Janae Owens, GE
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