Scott Zimmer


About Scott Zimmer - Speaker, Writer, and Market Researcher on Generational Differences in the Workplace:

A proud Gen Xer, Scott Zimmer has been one of BridgeWorks’ generational keynote speakers for the past eight years. His presentations illustrate the common clashes and misunderstandings between generations, and provide straightforward solutions to help companies bridge generational gaps around communication and collaboration, recruitment and retention, diversity and inclusion, and most recently, hybrid work. Scott believes customization is the key to a successful session, so he works hard to understand each of his client’s specific needs.

Scott used his love of nostalgia and pop culture (he was a big fan of Atari and He-Man) and generational expertise to develop BridgeWorks’ generational trivia show, GenPop.

BridgeWorks has been dedicated solely to the study of generational differences since its inception in 1998 and is the company who wrote the best-selling business books When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work (HarperCollins) and The M-Factor (HarperBusiness). BridgeWorks has worked with clients varying from the AARP to MTV and over 30 Fortune 100 companies in between.

Scott grew up on a dairy farm in central Minnesota where he mastered the art of bailing hay and milking cows. He graduated from St. John’s University in 2000 with a BA in communications. In addition to researching and presenting, Scott is a self-proclaimed movie-buff and is always game to try the latest restaurant or craft beer hotspot.

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What Scott Zimmer Talks About:

Recruiting and Retention
According to the Labor Department, a record 4 million people quit their jobs in April 2021, starting what is called The Great Resignation, and it’s affecting companies large and small. Ever changing expectations from each generation in the workplace is adding up to a challenge for managers, who need to think differently about how to mentor and coach their team members effectively as they either return to the office or continue to work remotely.

47% of HR professionals said retention was the top talent management challenge.. Employee turnover is expensive and time consuming. When employees don’t find the flexibility, or workplace culture they desire, they will leave and go to organizations that better align with their needs. We deliver strategies on retaining top talent across generations.

Hybrid Work
As offices reopen, many organizations are planning for a hybrid workplace. Some employees will work from home; others will head back to the office; still others will combine the two. Flexibility is the name of the game. Managing expectations across generations is key to maintaining productivity and workplace culture.

Diversity, Equity, and Inclusion
In an era where it’s necessary to focus on racial, ethnic, gender, or similar lenses of diversity, there is a tendency to overlook how much our generational identity informs us about all aspects of our human dynamic. Our goal is to create unity across our differences to create workplaces where every generation feels valued, respected, and understood.

Gen Z the most diverse generation in U.S. history. For them, diversity, equity, and inclusion is not a perk, it’s a baseline expectation. Leaders who intentionally design a culture of inclusivity across their teams increase productivity, encourage innovation, motivate engagement and improve retention.

Trend Talks: Emerging Gentrends & Why They Matter
Each generation has left a unique footprint on the fabric of our society. Shaped by their unique generational personalities, the lasting legacies can be traced back to impactful trends that different generations have championed. This presentation will examine some of the freshest trends that have been identified by our generational junkies. From Millennials and their disruption of hierarchy that has ushered in the era of the network, to Boomers and the way they continue to rage against aging and redefine what it means to retire, Trend Talks will shed light on these fascinating trends and examine their potential influence on the workforce, marketplace, and our culture in general.

Selling And Marketing to the Four Generations
To truly understand their customers, salespeople must think beyond income level, education, buying preferences, and spending habits. The best salespeople need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the sales process. This presentation helps audiences understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.

Gen Edge: Meet The Next Generation
The Millennials are here and are making their mark on the world and the workplace. But a new generation is ready to shake things up once again. Gen Edge (the generation born after 1995) is poised to be the most driven, competitive, and resourceful generation to date. They have already lived through a recession and witnessed multiple terrorist attacks on the home front and across the globe. Raised by hyper-realistic Gen X parents, they’ll be forgoing participation awards and focusing on real results. Though they’ve been immersed in a highly connected world of technology their whole lives, Gen Edgers are surprisingly adept at knowing when to unplug. The research is ongoing, but all signs point to Gen Edge being a force to be reckoned with. This presentation will give you an intro into a fascinating new generation that is proving to be incredibly sharp, down to earth, and determined to succeed.

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 Recent Publications

    Scott’s contribution and involvement with this year’s Summit definitely made the event unique and fun. It was a fantastic eye-opener to our workforce and was very applicable to our current work environment.

    Janae Owens, GE

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