About

About Simone Sweeney - Former Fortune 100 Executive, Keynote Speaker on Marketing and Retail:

Simone Sweeney is a globally recognized retail strategist and executive coach with over 25 years of experience shaping some of the world’s most iconic retail brands—including Apple, The LEGO Group, and Motorola. A visionary leader with a rare blend of creative insight and operational rigor, Simone helps businesses reimagine what’s possible in physical retail—and then delivers it, at scale.

With a career spanning more than 60 countries, Simone has led retail expansion and transformation for multinationals across North America, Europe, Asia, and Latin America. At Apple, she spearheaded consumer engagement and experience strategies for over 100 stores across 11 countries, driving market-leading product launches and new store openings. At LEGO, she masterminded the global retail development strategy, scaling the brand’s store footprint to 1,000 locations and pioneering immersive in-store concepts that fueled rapid growth and brand love—particularly in key markets like China, the Middle East, and Mexico.

Simone’s work at Motorola saw her launch over 400 branded stores and shop-in-shops across 18 countries, while managing field merchandisers and marketers in 28 markets. She truly understands the complexity of delivering best in class brand and product engagement while maintaining consistency and maximizing revenue. Her career is a masterclass in strategic execution, local market adaptation, and the power of in-store storytelling to drive consumer loyalty.

Today, Simone combines her retail expertise with her passion for leadership and human development. As an executive coach and consultant, she partners with organizations to not only build compelling retail programs—but also to grow the people who lead them. Her keynotes weave together insights on global retail trends, innovation, and leadership—leaving audiences inspired and equipped to evolve.