About Scott McKain - Dynamic Speaker on Sales and Customer Service:
Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry. McKain's calling is business - and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world's most influential corporations. His keynote presentations help organizations conquer change and increase sales.
In today's Facebook/Twitter/social media world, a dissatisfied customer now has a platform to broadcast his or her opinions regarding your organization to the world instantaneously. In this environment, it's never been more important to understand and execute the steps necessary to create the
ultimate customer experience. McKain is one of about 150 living members of the Professional Speakers Hall of Fame. He was also recently recognized by Social Media Marketing Magazine as one of the fifty most influential marketing authors on Twitter and GenJuice, a leading resource for emerging professionals, as one of the
Top 25 people for Gen Y and Millennial leaders to follow on Twitter.
There are a myriad of choices in the marketplace for prospects and customers seeking the products and services of your industry. So, how does your organization - and the professionals who work with you - stand out from the plethora of competitors? In his book, Collapse of Distinction, McKain takes a revolutionary approach by showing how organizations and individual professionals create differentiation in the marketplace. Collapse of Distinction was named one of the
Top 10 Business Books of the year by the Miami Herald, Huffington Post, and other major media outlets and reached the number one spot on Amazon.com's list of business bestsellers.
McKain is also the author of All Business Is Show Business and What Customers REALLY Want which received rave reviews and top charts rankings. Its groundbreaking examination of the
Six Major Disconnections between Customers and Organizations has made a significant impact in the manner in which companies approach their client and prospect bases.
McKain has appeared multiple times as a commentator on FOX News to discuss business, politics, and American culture. In his earlier career as a broadcast journalist, two million people saw his commentaries each week on 80 television stations in the United States, Canada, and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation's 25 largest markets.
McKain has been named as a
Hoosier Hero in his home state because of his commitment to youth and philanthropy. He was selected by Arnold Schwarzenegger to be the emcee and speaker for the Great American Workout, held on the White House lawn with the President in the audience carried live on CNN and NBC's
Today show. He also portrayed the villain in a film by internationally esteemed director Werner Herzog, acclaimed by critic Roger Ebert as one of the
best movies ever made.
What Scott McKain Talks About:
ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
“For every Amazon, there is a Sears. For every Starbucks, there is a HoJo’s. For every Apple, there is a Nokia. How do you ensure distinction – personally and organizationally – so you don’t get left behind in a changing marketplace?”
How does a professional or organization become so distinctive that they not only stand out in their industry, but set the benchmark for innovation, customer experience, and employee culture?
- The Five Factors of Iconic Performance
- The ONLY two factors upon which customers will judge you
- Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures
Create Distinction: What To Do When "Great" Isn't Good Enough To Grow Your Business
How do you stand out from your competition so you consistently become their preferred choice in a volatile marketplace? Scott reveals the elements that pull you back to the pack – and the Four Cornerstones of Distinction it takes to attain remarkable success.
- How to avoid the mistakes of commoditization
- The specific steps you must take to create distinction
- The importance of personal responsibility in organizational growth
Distinctive Sales: How To Stand Out In a Hyper-Competitive Marketplace
Our research shows that: 1) most organizations are selling to customers exactly like their competition; and, 2) organizations and sales professionals are not emphasizing the differences that make their products and services a superior choice. In this program, Scott shows the specific steps required to sell uniquely in a hyper-competitive marketplace.
- Sell the differences that make you a preferred choice
- Four ways to sell uniquely from your competition
- How to transcend transaction and develop loyal relationships for more sales
- The six key disconnections between sales professionals and their customers
Ultimate Customer Experience®: The Key To Lifelong Loyalty and Endless Referrals
What is the ultimate experience that a customer could have doing business with your organization? This program will teach your team what it takes to create undying loyalty and endless referrals.
- The five steps of an Ultimate Customer Experience®
- Why the experience – and not service – generates loyalty; and what you need to do to create it
- The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization
Leading With Distinction: Motivate Enhanced Productivity To Achieve Remarkable Results
If you lead like everyone else, you’ll get the same team delivering the same results as everyone else – and that’s not good enough in today’s world. In this program, Scott teaches leaders how to become more distinctive, in order to expand your team’s ability to deliver extraordinary results.
- The four key elements to distinctive leadership
- How to be creative – while enhancing clarity about results
- The single most important element in leadership communication
Developing A Distinctive Culture in a Multi-Generational Marketplace: Enhance Retention and Optimize Outcomes in a Diverse Environment
Culture will always trump strategy — because your organization’s culture determines your ability to execute your strategy. Yet, in this time of so many diverse generations and cultures working together in our organization, how do we develop a culture that creates distinction? In this program, Scott helps you develop a game plan that respects our differences – and helps us draw strength from our diversity.
- Why “different” from how we do it doesn’t mean “incorrect” in how it’s done
- How generational differences can create distinction when we develop an open, accepting organizational culture
- How to thrive in a workplace with multiple generations, and how to work with people who think differently than you
The only speaker in the history of our company to have received a perfect score from EVERY attendee at our most important global partners event. We’ve booked the leading speakers in the world. Scott McKain received the highest ratings of all.
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