About Scott Greenberg - Author and Speaker on Leadership, Peak Performance, and Customer Service
For over 20 years, Scott Greenberg has captivated audiences with his high-energy presentations on leadership and peak performance mindset. His diverse client list includes Nike, Coffee Beanery, the Wyndham Hotel Group, the U.S. Air Force and countless other businesses, schools and associations. He’s presented in all 50 U.S. states, as well as in Canada, Ecuador, Jamaica, Aruba and Saudi Arabia.
Discussing both skill set and mindset, Scott helps business leaders and their teams elevate performance and grow their companies. He challenges conventional thinking and gets people immediately focused on the ideas and action that matter most.
In 2005, Scott built his first of two “Edible Arrangements” franchises in Los Angeles. His company regularly ranks among the top grossing operations in California and has won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 franchisees worldwide.
Scott received his bachelor’s degree from UCLA in 1992 and was awarded a scholarship to attend graduate film school at New York University. He was diagnosed with cancer after only one semester and returned to California for treatment. After successfully beating the disease, he celebrated by running the Los Angeles Marathon to raise money for cancer research.
Scott currently lives in Los Angeles with his wife and two kids.
What Scott Greenberg Talks About:
The Third Factor for High Performance Leadership
Why do some people succeed while others struggle? Most of the time it boils down to three factors:
The first is the “External.” This factor includes all of the outside issues that directly impact our endeavors. The economy, the competition, the weather, government regulation – all of these issues affect us, and they’re all out of our control (which makes them tempting to blame).
Most people focus on the second factor, which is our work. That’s our operations, our strategy and that long list of things we do everyday. It’s all the stuff that keeps us busy. It’s probably what you’ll be discussing most at your meeting. The belief is that if we work hard enough with the right blueprints for action, we’ll be successful. But plenty of people work hard and have little to show for it.
Turns out there’s a third factor that’s less tangible, but the most important. It’s what really distinguishes high performers from everyone else. It’s the one thing that the best leaders, the best salespeople, the best athletes and all the most effective people have in common. That factor is mindset. Nothing determines how successful you’ll be more than the way you manage your thoughts and emotions. Skill is important, but ultimately mindset eclipses skill set. When you’re armed with both, the possibilities are limitless.
In this fun, inspiring workshop, Scott Greenberg will give you tools to optimize your mindset for maximum ability. He’ll help you elevate your personal and professional performance, and lead others to do the same.
Becoming an “Only One” Brand: How to Own Your Sector By Creating the Ultimate Customer Experience
Lots of companies make computers and phones, but only one thrills customers with their elegant, minimalist white packaging. Plenty of places sell coffee, but only one has redefined hot beverages and cozy gathering. And while multiple companies offer amusement, there’s only one whose name alone ignites the imagination of the families that line up for its movies, rides and cruises.
You know these companies, and probably know of smaller businesses that have won faithful followings of loyal customers. What all of these top brands have in common is an understanding of what they really offer. None of them sell a mere product or service. All of them sell an experience.
To create the ultimate customer experience, it’s not enough to institute good service practices. That gets robotic. You need an operating philosophy with total buy-in from employees. You need a culture of caring. You need leadership that inspires service.
And you need to truly understand your customers. Figure out what they really want. Then give it to them better, faster and more consistently than your competition.
This inspiring customer service program will show you how to create an experience for your customers with emotional resonance. You’ll appeal to their hearts as much as their heads. They’ll leave feeling something they want to feel again. And they’ll tell their friends.
Many businesses try to create a great customer experience, but only one does it best, every time. Become that business, and you win. Scott will show you how.
Employee Engagement: Creating a Thriving Workplace With Employees Who Are All In
Just because your employees are happy doesn’t mean they’re engaged. Employees feel happy when their own needs are met. Employees are who engaged feel happy when the company’s needs are met, and more importantly, the customer’s. Engaged employees feel part of something – something they really care about. That something is your business.
It all starts by cultivating a thriving workplace culture. Hiring is only the beginning. Loyalty has to be earned, and it has to be maintained. You’ve got to understand what drives your employees and appeal to their values, every day. It’s an investment of your time that will yield increased productivity and fewer headaches. Work for your employees, and they’ll work for your customers.
Scott will show you how to identify and develop superstar employees and teams, and how to create an environment where they’ll thrive. He can also facilitate a discussion among your group members to bring out the best practices already in place.
Motivating employees doesn’t need to be difficult; it just needs to be deliberate. Scott can help you do this.
Survival of the Finest: Thriving During Times of Change & Adversity
The phrase “Survival of the Fittest” doesn’t refer to those who are the strongest or smartest, but to those most adaptable to change. Scott Greenberg learned this the hard way. While a graduate film student at New York University, he was diagnosed with cancer. Inspired by his grandmother, a “Schindler’s List” holocaust survivor, he beat the disease and went on to run the Los Angeles Marathon.
We don’t always control the problems we face, but we do choose how we face our problems. With a little flexibility and a lot of courage, we make much better decisions. Often that’s when we find the opportunity hidden in the adversity.
In this program, Scott will outline critical survival skills that will enable you to thrive in any type of environment. You’ll learn to adjust your mindset to cope with external challenges. Whether you’re facing professional or personal challenges, this inspiring, content-rich program is filled with humor, stories and strategies that will leave you encouraged, empowered and focused on your goals.
We left our conference feeling energized… It has been almost a month since our off-site meeting and our group is still talking about the session.
Tony Chimera, VP – Human Resources, Axis Capital
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