Scott Greenberg


  • Talks about customer service, management, and employee engagement, and how the human factor drives bottom-line results in business.
  • Audiences learn how to operate in a way that makes the most impact on customers and colleagues and ultimately, the most money, your culture must excel in three critical areas: the way people think, the way they lead, and the way they serve.
  • Author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar
  • Past clients include: McDonalds, Great Clips, Anytime Fitness, GNC, Wyndham Hotel Group, National Shoes Retailers Association, Re/MAX, Lyft, Columbia Sports Wear,  Principal Financial Group, National Property Management Association.

About Scott Greenberg - Top Franchise Columnist, Hourly Workforce Author, Culture & Performance Expert:

At the core of every thriving business lie the human elements of leadership, culture, and employee engagement. Scott Greenberg is the catalyst for a new kind of business transformation—one that balances the scales between strategic prowess and human empathy, the interconnectedness of profit and people.

Author of Stop the SHIFT SHOW and The Wealthy Franchisee, Scott delves into the human factors of business that directly impact performance. He helps leaders think at a higher level with a peak performance mindset that keeps emotions in check and yields the clearest, most productive perspective possible for business growth. He helps them lead more effectively so they can hire, train and develop their teams into a high-performance workforce. Improving business from the inside out, he co-created an innovative management diagnostic and leadership tool, 30-Second Leadership™, that enhances employee mindset, skillset and performance.

As a former multi-unit, international award-winning franchise owner for best management and customer service, Scott’s programs are a harmonious blend of wit, business acumen and human-centric leadership. He stands at the intersection of hard strategy and emotional intelligence, offering a holistic approach to business transformation that is practical and relatable.

Scott’s books, keynotes and online trainings aim to elevate not just the metrics, but the people behind them. As a sought-after author and international speaker, Scott ignites audiences with engaging, high-energy and customized programs that leave audience members with proven strategies and long-lasting inspiration. He is the expert organizations call on to boost performance and elevate their teams.

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What Scott Greenberg Talks About:

Stop the Shift Show: Turn Your Struggling Hourly Workers into a Top-Performing Team
While bosses complain that employees are their biggest headache, statistics suggest the feelings may be mutual. Hourly workers are different than salary workers and managing them can be tough. So can finding and keeping them. While today’s employees seem more mysterious than ever, some workplaces have cracked the code. They’ve transformed their hourly workforce into a powerhouse of superstar employees by cultivating peak team performance without having to rely on the highest wages.

Based on case studies, best hiring metrics and practical workforce development, this high-energy presentation will explain how great managers think and exactly what they do to recruit the best talent, retain them, and lead them towards greatness – and how you can, too.

Attendees will learn:

  • What successful organizations do differently to increase their bottom line
  • How to overcome hiring biases and why you need the discipline to hold out for the right people
  • Assessing & upgrading your current management style
  • Proven best practices for recruiting, onboarding & training

THINK, LEAD, SERVE: How Mindset & Culture Lead to Profit & Performance
In a busy work environment, it’s easy to get so caught up in tactics of what needs to be done that you forget about your distinct mindset and collective culture of your organization. But these human elements are the very things that separate the average from the extraordinary. To operate in a way that makes the most impact and ultimately, the most money, your culture must excel in three critical areas: the way people think, the way they lead, and the way they serve. This program provides actionable, straightforward strategies that can elevate operations and team dynamics.

You will learn:

  • The “Trigger to Trouble” process and how to disrupt it
  • How to work from your “point of clarity” and overcome the most common mental blockers that sabotage performance
  • How to manage your time to ensure you’re not just active, but proactive
  • What a culture actually is (beyond being nice to people) and how to effectively build and preserve it
  • How to move from facilitating transactions to building connections with your customers
  • Why you should shift from upselling to upserving so you can increase your average ticket size while meeting the customer’s needs at a more intuitive level

You’ve Got This! The Human Factors of RESILIENCE & RESULTS
This uplifting, practical program inspires attendees to embrace change, upgrade workplace performance while offering strategies that immediately translate into actionable results.

Scott navigates the intricacies of life and business with humor, honesty, and a shared passion for growth. He’ll outline the difference between problem-solving and resiliency, and share five strategies for living and working with more strength and courage. Finally, he’ll explain how your group can create a culture of support and inclusiveness, so organizations thrive as a whole. This program is filled with actionable strategies, impactful stories and practical life lessons that will give your team lasting strength and inspiration.

  • Navigate more effectively through market change, burn-out and setbacks
  • Identify the three factors that impact results and focus on the areas where you have the most control
  • Make smarter business decisions with more strategy, less emotion
  • Discover the most common mental blockers that sabotage business performance and how to avoid them
  • Create a work culture that everyone can get behind and how to regularly reinforce it to promote seamless teamwork and high-performance

Killer Cultures: How to Create a Workplace that Attracts, Retains and Elevates Talent
In today’s marketplace, employers are competing as much for employees as they are customers. But recruiting team members means very little if you can’t keep them, or if you can’t get them to perform. By creating a best-in-class workplace, you’ll naturally attract, retain, and boost talent, and ultimately grow your organization. In other words, to grow a high-profit business, you first need to grow a high-performance culture. That means going beyond ping pong tables, candy bowls, and gift cards and getting to the core of what really motivates people and unites them to the team.

You will learn:

  • How to create high-performing teams that collaborate, WOW customers, and improve company culture
  • Become a talent magnet without increasing labor costs
  • Retain employees who solve problems instead of creating them
  • Spend less time recruiting and more time growing your business

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 Recent Publications

Your speech integrated perfectly with main topics at the conference. I was extremely impressed on how you did your pre-work (i.e., phone interviews, employee feedback surveys and one-on-one calls with our leaders), to ensure you were prepared to speak to our team. Once the day arrived, your speech was inspirational and delivered with such heart and purpose that it really drove home the key messages we had asked you to deliver.

Allstate Insurance

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