What Shama Hyder talks about: 

Beyond the Funnel: Winning Customer Loyalty in the Era of AI and Dark Social

Today‘s digital marketplace has shattered the traditional sales funnel. AI, generational shifts, and dark social have created a “messy middle” where customers constantly explore and evaluate. Businesses must reimagine their entire customer journey or risk irrelevance.

Shama Hyder, Fast Company’s “Zen Master of Marketing,” reveals how to thrive in this new reality. Through cutting-edge insights and case studies, she equips leaders to excel in customer acquisition, closing, and loyalty.

Key Takeaways:

1. Acquisition: Master the Day Zero Strategy to position your brand before customers know they need you.
2. Engagement: Leverage AI to enhance experiences and identify high-potential prospects.
3. Conversion: Crack the Dark Social Code to uncover and act on buyer intent in private networks.
4. Closing: Navigate the Messy Middle to create high-converting moments throughout the purchase journey.
5. Loyalty: Implement the 3C Framework (Creator, Curator, Connector) to foster lasting customer relationships.

Attendees will learn to:

• Transform digital noise into targeted acquisition opportunities
• Adapt closing techniques to post-pandemic buyer behaviors
• Create loyalty-driving experiences in an AI-driven world
• Measure and optimize for true customer lifetime value

THE FUTURE OF BUSINESS – Understanding Trends Today That Will Help You Win Tomorrow
The modern buyer has drastically changed. Add to this the avalanche of technology, customer expectations, and dark social, and you have a brand-new business ecosystem.

How do you become a market leader when you don’t control the outcome or the process?
This is your chance to understand how the future of business is evolving, and how it will impact how you communicate, sell, engage, and grow.

Armed with this new understanding, your organization will be well-poised to embrace this brave new world.
Key points in this program:

• Discover the trifecta that has changed business forever
• Understand how evolving customer expectations have changed the playing field
• Learn how technology (automation, AI, social networks, etc.) will change the landscape of business and
  communications
• Uncover how your competitive landscape is dramatically different than you thought
• Discover innovative tools you had no idea existed, and case studies of brands utilizing them successfully

MOMENTUM – How to 10X Your Business and Brand in the Digital Age
Whether you’re big or small, B2B or B2C, today’s digital landscape is constantly changing — and news travels at the speed of a social media post. There is a cacophony of platforms, messages, and choices, making it difficult to create the momentum you need to compete in today’s noisy marketplace.

How do you consistently engage your audience?
How do you figure out the “HOW, WHEN, WHERE, and WHY” in a way that aligns with your goals?
How do you become known as a trusted, market leader?

Marketing in today’s digital age has become overwhelmingly complex, but it doesn’t have to be.
Based on the principles from Shama’s bestselling book, this keynote provides the steps required to 10x your
brand and business.

Key points in this program:

• How to 10X your ROI by making small tweaks
• Key principles to transform your current approach into an effective, struggle-free, ROI-driven strategy
• What exactly to stop doing that’s wasting your resources – and where to focus instead
• How to reach a greater audience than ever before with half the effort
• Attract more customers, increase referrals, and be recognized as a leader in your field

CLOSE BEFORE YOU CONVINCE – How to Sell in the Digital Age
When it comes to digital selling, there’s a massive shift happening: a vast majority of consumers are making a buying decision before they ever contact a salesperson. Furthermore, today’s research shows that digital self-serve and remote rep interactions are likely to be the dominant elements of any sales process moving forward.
Here’s the reality: the majority of buyers today have already decided which company they want to do business with before they ever speak to a salesperson. This means that before they ever reach out or connect with you, prospects already have formed a solid impression of your company.

Sales and marketing are the lifeblood of any business, and there’s still tremendous opportunity to capture new clients. (After this keynote, you will never sell the same way again!)

Key points in this program:

• The three things that will out-perform your competition every time
• Why loyalty is a lie and what you should focus on instead
• The great data delusion and how it’s keeping you from success
• A key strategy that will increase traffic, leads, and sales
• How to leverage video content to connect with customers, land referrals, and close new deals
• Lower cost per acquisition and cut your sales cycle in half, all while learning the metric that matters more than ROI

THE DIGITAL YOU – Leadership and Personal Branding in the Digital Age
Today’s leaders are being called to a new standard: the digital one.

With so many options for creating a personal brand online — from social media profiles to virtual networking opportunities — it’s more important than ever to assert your influence through the right channels.
This might seem easier said than done. After all, how do business owners and corporate leaders know which
technologies to use to connect more deeply with their audience, grow their brand, and create a greater impact?
Rather than running from technology, leaders can embrace these new opportunities, and learn to leverage technology to engage, influence, sell, and lead.

After this keynote, you will understand what’s required to build a compelling platform, how to make your voice heard, and how to influence those who matter most.

Key points in this program:

• Learn the five principles for building a compelling personal brand and finding your role in the digital landscape
• Establish yourself as a thought leader across audiences — with customers, employees, and stakeholders alike
• Generate better results from your leadership efforts as a result of growing your platform
• Attract and retain your best talent as a direct result of your thought leadership
• Be invited to the right proverbial deal tables more often