Jay Acunzo

About

About Jay Acunzo - Author, Speaker, Showrunner:

Jay Acunzo is one of the world’s most sought-after business storytellers and showrunners.

He’s worked in marketing roles at Google, ESPN, HubSpot, and the VC firm NextView, and both billion-dollar brands and brand new startups have turned to him to develop original podcasts and documentaries to shape their markets. As a consultant, he’s helped teams at Salesforce, the performance coach for Kobe Bryant, and authors of global bestsellers to help them develop stronger, more differentiated IP.

Jay is the author of the book Break the Wheel and host of the award-winning podcast How Stories Happen, as well the cofounder of the Creator Kitchen, a mastermind for content creators. His grandest aspiration (though he’ll call it his biggest delusion) is to be the Anthony Bourdain of business storytelling.

Topics

What Jay Acunzo Talks About:

The Power of a Premise
How to Compete on the influence of your ideas, not the Volume of Your Marketing

The toughest truth to embrace in business today: expertise has been commodified. It’s foundational, but it’s found everywhere. Why would they care enough to pick you, stick with you, and refer you against the odds? You can’t show up as a commodity. You have to become a trusted thought leader and storyteller capable of sparking action in others.

This starts with your premise. That’s what helps you differentiate easier and resonate deeper.

Shows have premises. Books have premises. Speeches have premises. Your business needs a premise too, because while what you know matters, what you say and how you say it must make that clear.

In this powerful, practical session, author and differentiation consultant Jay Acunzo will help you master the craft of resonance. You’ll learn how to stop creating content and start developing your IP. You’ll see how it’s possible to skip the grimy tactics and internet stunts growth gurus push, and you’ll walk away ready to drive bigger results through the influence of your ideas, not the volume of your marketing.

Don’t market more. Matter more. When you learn to matter more, you can hustle for results less.

You will learn:

The most important question to ask to differentiate your work.
How to develop and share your story to ensure others immediately care.
A powerful framework you can use right away to develop your IP, instantly elevating all your content and comms.